During my 2 years as a lead designer with Otter Products, I was tasked to create various logos, icons and graphics for the LifeProof brand. LifeProof designs and sells waterproof, dirt proof, snow proof, and drop proof cases for smart phones and tablets.
Product Logo Design, Packaging Icon Design, Promotional Identity Design
I had the privilege of working with Night Agency out of NYC on a new identity project for Schweid & Sons — a family-owned and operated fourth generation, gourmet ground beef purveyor. Their artisanal burger meat is now sold in nearly 5000 stores across the country.
Evan Slater & Darren Paul, Night Agency
In 2012, I was hired by Scripps Network to design a logo for a new show called Brother vs. Brother — a competition show airing in primetime on HGTV. Now entering its 4th season, Brother vs. Brother is the ultimate renovation showdown pitting two teams against one another with twins Drew and Jonathan Scott mentoring their teams in a race to the finish.
Stewart Pack, Lisa Menardi, Scripps Network
Community Pie specializes in authentic Neapolitan and traditional New York style pizza making, hand crafted, homemade gelato, and a huge selection of craft beers. Back when their restaurant was just an idea on paper, restaurant owners / geniuses Mike & Taylor Monen hired me to create a brand that would visually tell their story.
Identity, Menu, Signage, Murals, Apparel, Website Design, Garlic Breath
Five Points Pizza is a neighborhood pizza joint in East Nashville's Five Point community specializing in New York style pizza, pizza by the slice and a great beer selection. Before opening their doors in 2011, they hired me to design their new identity and promotional materials. It's still one of my favorite go-to spots when I visit Nashville.
Identity, Marketing, Collateral, Pizza Box, Menu, Apparel Design, Sampling The Goods
Founded in 1998, New West Records boasts a number of Grammy®-award winning artists including Buddy Miller, Delbert McClinton, Patty Griffin, and Steve Earle.
I had the privilege to redesign their logo with a hip new look and attract more talented artists to their label. New West Records as since released albums by well known artists Ben Folds, Sara Watkins (formally with Nickel Creek) and John Hiatt.
Many breweries and microbreweries produce seasonal beers when fresh ingredients are available during various seasons and also as a tradition. Before Rock Bottom Brewery released its summer seasonal, Summer Honey Ale, they needed a logo. Under the direction of their marketing team, I developed a new identity, promotional materials and their specific summer seasonal pairing menu.
Identity, Menu Design, Restaurant Collateral, Merging Bees And Beer
It started out as a dream — to legally distill whiskey in Hamilton Co. Tennessee for the first time in 100 years. When Tim and Joe approached me 5 years ago to create an identity and label design for their new distillery project, I was thrilled to be apart of history. Now distilling and operating as the Tennessee Stillhouse, Chattanooga Whiskey Co. has been bottling and selling whiskey (legally of course) in downtown Chattanooga since 2015. The logo and label design were a tip of the cap to the design style of the early 1900's. The 1816 name is the date of the establishment of the first trading post along the Tennessee River which became Chattanooga, TN.
Identity, Bottle Labels, Glassware, Apparel, Website Design, Learning about Copper Stills
When I was approached by the fine folks at Appalachian Country Store to design their new identity and product labels, they were really wanting to create a unique line of handcrafted, local products from the Lost Cove Creek area of North Carolina. By working with a variety of diecut shapes, colors, typography and graphics, I was able to create a family of product labels for their Southern inspired pickled products, juices, honey, jellies and moonshine.
Identity, Product Labeling, Style Guide Design
Branding, signage, menu and collateral design for Urban Stack Burger Lounge — a hip restaurant featuring gourmet burgers and killer drinks. With locations in Chattanooga and Nashville, Urban Stack takes great pride in their wide variety of meats that are either all-natural, organic, grass fed, free-range or from sustainable and humane farms.
Menu design featured in Art of the Menu.
Photography by Rich Smith
Branding, Naming, Menus, Signage, Apparel, Collateral, Website Design, Burger & Whiskey Sampling
I was hired by a client in Boston to develop the identity, packaging, marketing materials and website for a new all-natural, Mediterranean style rice and sauce line which will (hopefully) be carried in places like Whole Foods and other organic/natural grocery stores.
Branding, Packaging, Strategy, Product Photography, Food Styling, Website Design, Eating The Samples
A school founded half a century ago to serve kids with learning differences had drifted from its focus, and faltered. But working together, the board and administration restructured their model, deepened their knowledge, gained new certifications, and retooled their curriculum. With a bright day dawning, they asked us to rebrand and rename the school and give it a strong verbal identity.
A branding collaboration with Caleb Ludwick of 26 Tools.
Branding, Naming, Collateral, Website Design
Fort Collins Startup Week is a celebration of everything entrepreneurial in Northern Colorado from leading edge tech to social innovation, maker labs to music, tasty hops to leaps in bioscience, and some of the coolest and quirkiest main street establishments anywhere in the country. As a volunteer Creative Director, I established the new identity, website design, marketing pieces and apparel graphics as well as all event space branding.
Heaven & Ale, a growler retail store and craft beer tasting room, features access to the widest range of on-tap craft beer to go, as well as a unique craft beer tasting experience that allows patrons to enjoy the full flavor and complexity of their craft beers. When the owners asked me to craft a new identity for their Chattanooga location, I was all in. With a second location in Ooltewah, Tennessee, Heaven & Ale is the go-to place to get 32 oz. and 64 oz. growlers filled with some amazing craft beers.
Branding, Signage, Growlers, Collateral, Beer Tasting(s)
Taco Mamacita is a “Fresh-Mex” restaurant specializing in funky-fusion tacos, Peruvian chicken, fresh made guacamole and amazing margaritas. With 3 locations across the Southeast, Taco Mamacita has become a destination restaurant in Nashville, Chattanooga and Sullivan's Island, SC.
In what would become my first of many design and branding projects for restaurant wizards Mike & Taylor Monen, I was tasked with creating retro-modern Mexican flavor graphics for each restaurant.
Menu, Poster, Signage, Apparel, Website Design, Tacos!
During my 3 years at the Johnson Group advertising agency, I was the art director for Krystal Restaurants. From point of purchase displays to packaging design to menu boards, I was responsible for almost all of their visual design and direction.
Packaging, Point of Purchase, Advertising, Displays, Menu Boards, Food Photography Art Direction, Eating Way Too Many Krystals
In 2012, I was asked to create a brand marketing package for the Chattanooga Lookouts minor league baseball team. The goal was to create a color palette, font family and design templates that the Lookouts' marketing department could work with throughout the season. A custom illustrated "Looie The Lookout" mascot was created as well.
Ticket Book Design, Newsletter Design, Illustration, Typography, Promotional Identity, Peanuts, Cracker Jacks
A variety of logos I've designed over the years for various clients, ad agencies, employers and interactive companies.
Various poster designs for events, client promotions and for fun.
In 1996 I started a 3 year career at GEAR For Sports designing graphics for collegiate apparel for college bookstores across the country. Since then, I have had the opportunity to create some custom, often illustrated graphics for clients, friends, clubs and events. Here is a taste of some of my favorites.